Set up in the winter of 2013, the Online Rule exists to take a look at the good and bad in the world of digital marketing in sport. We look at fan engagement, innovative uses of connected technology, and increasingly how social media is removing the boundaries between players and fans. We still cover traditional means of publicity – who doesn’t love a good PR stunt? – but as fans’ technology habits change so too do those of the clubs trying to reach them.
We aim to celebrate good marketing attempts and cover the wider issues around digital marketing and social media in sport. We’re dedicated to helping improve the industry and highlighting good practice when we see it. Hits and traffic aren’t the end result of what we’re trying to do, we’d just like to think that we help clubs learn and develop. We share a lot of content on our Twitter feed from sources around the world: if something’s good, but we didn’t write it, then we’re just as likely to tell you about it.
If you’d like to write for The Online Rule, or have something you think we’d be interested in covering, please fill in the form on the contact page.
We’re always on the hunt for new submissions. Maybe you’re studying a sports marketing degree and want to gain a home for a piece of research you feel would benefit from a wider audience. Perhaps you’re impressed with the way your club is using augmented reality apps to engage fans and want to tell the world. Or you could simply want get your opinion across on why your team’s digital strategy is outdated and suggest how they can go about changing it. No matter what your sport, and no matter what your opinion of the topics we cover, we’d love to hear from you.
A quick note: we don’t run ads, so sadly aren’t in a position to pay anything at this moment in time. This might not always be the case, but right now that’s the deal. You’ll receive a byline for your article, your own author profile with links to social media accounts, and you retain the full rights to your work. It’d also be lovely if you’d let us run your piece exclusively either permanently or for a limited period if possible, but we’re not too greedy.
While we like to think we do a pretty OK job of finding things to write about – and finding the digital marketing angle for most sports stories – we’d love to have a helpful nudge in the right direction from time to time. If you, or the company you work for, are doing something you feel we should know about and be covering please let us know.
We’re particularly interested in digital marketing in sport – so examples of good fan engagement, innovative uses of technology in sport, and how clubs are using social media. If you don’t feel your product/service/whatever fits into that, drop us a line and we’ll get back to you to let you know if we’re interested and, if not, why it’s not quite a fit at this particular time. If we do cover it we’ll be sure to send you the link to the finished piece so that you don’t have to worry about chasing us up.
Alternatively, the address to add to your email lists is firstname.lastname@example.org.
I’m happy to disclose any additional stats upon request, but here are our headline average figures at the moment:
|Month/Year||Pageviews||Uniques||Avg. time on page||Bounce rate|
As of May 2016 bounce rate was adjusted so that anyone who spends more than 120 seconds on a page or post isn’t classed as a bounced user, which is why there was a change to the figures in subsequent months.
**In June 2016 the website was down for at least six days due to transferring domains, hence why the figures took a bit of a dip.
***September’s stats are off as well, as a faulty plugin took the site down for 11 days.