Author: Scott Goodacre

#LovrenLive adds to Southampton matchday experience

It takes a brave, brave club to hand over control of its Twitter feed to someone else, but that’s exactly what Southampton did on Saturday 8 February when they gave central defender Dejan Lovren control of the club’s official feed for their match against Stoke. We’ve covered Southampton and social networks before, when they become the first Premier League club to sign up to Snapchat, and now we’re covering their efforts to be first at something else – handing over control of their Twitter account to a first team player. Dejan Lovren, the player in question, was given control...

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Zoopla score PR open goal over handling of Anelka gesture

Top marks to the PR team at Zoopla, sponsors of Premier League side West Bromwich Albion, who have (probably) managed to earn a record number of column inches for a story about not renewing a shirt sponsorship. The issue is with the club’s striker Nicolas Anelka, who made the “quenelle” gesture as part of his goal celebration against West Ham on 28 December 2013. The gesture is seen by some to have anti-semantic connotations, and is famously used by French comedian Dieudonne M’bala M’bala. Anelka claims he was showing solidarity with his friend by performing the action. He’s been investigated by the...

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Arsenal embrace the bizarre during Twitter takeover

As well as having one of the best websites in the Premier League, Arsenal showed their approach to social media is just as revolutionary this morning during their latest Twitter takeover when fans can ask questions of random first team players. Taking part today were Kieron Gibbs, Alex Oxlade-Chamberlain, Lukasz Fabianski and Per Mertesacker, and the players were predictably bombarded with the usual questions which greet online Q&As. What makes Arsenal’s approach different is that there seemed to be nothing off topic. As long as you followed the club on Twitter and posted a question, there seemed to be a chance...

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Paddy Power unveil emergency Sir Alex Ferguson outside Old Trafford

Paddy Power and ‘cheeky’ are pretty much synonymous these days, and as the online betting firm unveiled a waxwork model of Sir Alex Ferguson outside Old Trafford following Manchester United’s 3-1 loss to Chelsea we’ve no doubt it’s an adjective that’ll be thrown their way once again. Contained inside a glass box with the phrase ‘in case of emergency break glass’ adorning the front, the full size waxwork – which, coincidentally, only bears a passing resemblance to the man himself – was teased on Twitter shortly following the game. Watch this space tomorrow morning to find out what is...

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Ranger danger – Swindon Advertiser banned from ground for posting team news

Swindon Town has become the latest club to ban a local newspaper from the ground after a reporter revealed Nile Ranger’s shirt was hanging up in the dressing room. The paper’s chief sports writer Sam Morshead Tweeted at 1:16pm on Saturday 11th January 2014 – a full 45 minutes before the squads are officially announced – that he understood Ranger would be in Swindon’s line-up. Town chairman Lee Power claimed that their opponents Peteborough United had changed their team as a result. It's my understanding that Nile Ranger will be involved in today's game after #stfc changed their minds about...

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