Norwich winger Jacob Murphy has had his loan spell with Blackpool terminated after posting an image on Snapchat in which he mocked the club’s losing streak.

Murphy, along with fellow loanee Donervon Daniels, appeared in the ill-judged image with the caption “We’re going to lose… again”. The Blackpool Gazette reports that the image was sent to privately to a group of Murphy’s friends ahead of the club’s game against Sheffield Wednesday on Boxing Day.

Jacob Murphy's Snapchat, which mocked his loan club Blackpool ahead of their game against Sheffield Wednesday on Boxing Day

Jacob Murphy’s Snapchat, which mocked his loan club Blackpool ahead of their game against Sheffield Wednesday on Boxing Day

Daniels was quick to distance himself from the image, claiming he had no knowledge of its intended use – which was backed up by Murphy who released the following statement:

“I’d like to offer my sincerest apologies to the manager, my team-mates, the fans and everybody at Blackpool Football Club for the hurt and embarrassment that a recent photo message I sent has caused. It was totally unprofessional of me and a foolish thing to do. I have loved my time at Blackpool so far, and I’ve been really grateful for the support I’ve received.

“I know I have let the manager and fans down badly, but I aim to repay them by working even harder and helping the team climb up the league table. I’d also like to make clear that Donervon Daniels had no part in this and I apologise for implicating him.”

He didn’t have the chance to help Blackpool back up the league, however, as his loan spell was terminated two days later.

As Snapchat grows in popularity – Business Inside estimate the network has more than 100 million active users – expect more stories of this nature in the future. While Murphy’s is one of the first cases of Snapchat misuse in the UK, an AFL player has already had his contract terminated for violating social media rules imposed by the Australian league (although it’s worth noting that his inappropriate use of Snapchat was cited as the latest in a long line of issues).