All posts about Opinion

In a world ruled by measure, nothing is more powerful than magic

Teams should be marketing their brand, not just swimming in a “sea of sameness”.

It’s Peri-NOPE for the NHL: why live-streaming apps have been banned at the ice

The NHL have banned live-streaming apps such as Periscope and Meerkat. Callum MacGregor looks at what this means for the sporting industry.

F1 needs to embrace the spirit of digital

The new F1 season is underway, with the sport teaming up with Twitter to increase the brand’s visibility, but it’s still got a long way to go to embrace the spirit of digital.

NUFC deserve praise for handling of Cisse vs Evans

There aren’t many winners when players spit at each other, but Newcastle United deserve praise for their handling of the issue.

Should football teams be taking part in ‘banter’ on Twitter?

After a high-profile case on Twitter involving West Bromwich Albion, should clubs be trying to emulate the humour of brands such as Paddy Power?

The LMA: who advises the advisers?

After their ill judged statement dismissing the allegations against Malky Mackay, the LMA find themselves in desperate need of some PR guidance.

Sky’s Jim White answers user questions on Vine

SkyBet took to Vine to have transfer deadline day maestro Jim White answer questions via a Twitter hashtag.

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Notts County FC Football in the Community launches #StaySafeStayActive campaign

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Notts County FC Football in the Community have teamed up with two local organisations to launch a new physical and mental wellbeing campaign.

Bundesliga picks up more than 26,000 Twitter followers in a week ahead of the league’s return

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The English language Twitter accounts of the league and its clubs have had more than 60,000 new followers.

TikTok restricts verified sports accounts from using licensed music on their videos

News

The move comes following threats of legal action from several big record labels.

In a world ruled by measure, nothing is more powerful than magic

Opinion

Teams should be marketing their brand, not just swimming in a “sea of sameness”.

Should football clubs employ fans to look after their marketing?

Opinion

Do football clubs need to employ fans to look after their marketing? Josh Hershman explores the reasons why it can be both good and bad.