All posts about Opinion

In a world ruled by measure, nothing is more powerful than magic

Teams should be marketing their brand, not just swimming in a “sea of sameness”.

F1 needs to embrace the spirit of digital

F1 needs to embrace the spirit of digital

The new F1 season is underway, with the sport teaming up with Twitter to increase the brand’s visibility, but it’s still got a long way to go to embrace the spirit of digital.

The LMA: who advises the advisers?

The LMA: who advises the advisers?

After their ill judged statement dismissing the allegations against Malky Mackay, the LMA find themselves in desperate need of some PR guidance.

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