All posts about Opinion

In a world ruled by measure, nothing is more powerful than magic

Teams should be marketing their brand, not just swimming in a “sea of sameness”.

Disastrous Twitter Q&As show clubs still aren’t listening

Disastrous Twitter Q&As show clubs still aren’t listening

The Twitter Q&A has long been the go-to weapon of choice for many football club community managers. The lack of cost and comparative ease at which one can be arranged meant that it was one of the first ways teams began to try and engage with fans. Have a willing...

Barcelona hit 50 million Facebook fans. So what?

Barcelona hit 50 million Facebook fans. So what?

FC Barcelona marked the New Year with the announcement that they'd cracked the 50 million fan barrier on Facebook. As you'd expect the news was delivered with much fanfare and picked up by media outlets the world over but I can't help but find myself asking "so what?"...

A #digisport wishlist – 5 things we want to see in 2014

A #digisport wishlist – 5 things we want to see in 2014

New Year’s resolutions are all well and good at ten-to-midnight on New Year’s Eve, but once sobriety begins to kick in they never seem like such a great idea. This year rather than come up with a host of promises to ourselves that we’re never going to be able to keep...

Banning journalists – what does it achieve?

Banning journalists – what does it achieve?

This past weekend has brought news of football journalists finding themselves barred from doing their job. Why? For doing their job. On Sunday after Newcastle’s defeat to Sunderland journalists from three local newspapers were stopped from asking questions of manager...

How do you measure the quality of a club’s social media output?

How do you measure the quality of a club’s social media output?

Last night I stumbled into a Twitter conversation involving Sean Walsh, Steven Cole, Daniel Maurin and Tom Chaplin, the genesis of which was this blog post by Social Pundit. The topic was a familiar one - how can you accurately measure the quality of a football club's...

Director of Football? Newcastle need a Director of Communications

Director of Football? Newcastle need a Director of Communications

So that's that then. Joe Kinnear is Newcastle United's new Director of Football and the word 'crisis' is yet again being chucked around to describe another episode of high farce that has unfolded on Tyneside. A fair assessment? I'd say so. Not only is it a crisis, but...

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