Scott Goodacre

The State of Football Social Media 2018: The Results

Posted by Scott Goodacre | 13 April 2018 | In Depth

The results are in! This year’s State of Football Social Media Report is now available, with contributions from marketers all around the world.

Do Premier League clubs have an engagement problem?

Posted by Scott Goodacre | 7 February 2018 | In Depth

For some, seeing Premier League clubs not reply to fans on social media is akin to missing an open goal. But what’s the real picture among the 20 teams? And what could be holding them back?

The State of Football Social Media Survey 2018: now open for submissions

Posted by Scott Goodacre | 15 November 2017 | Opinion

The State of Football Social Media Survey is back! Let us know how your team currently uses social media, and what challenges and changes are planned for the year ahead.

“Mobile-first, personalisation, and digital broadcasting” – lessons from Southampton’s new site

Posted by Scott Goodacre | 26 October 2017 | In Depth

As Southampton’s website redevelopment project continues, we spoke to the team at Delete about how things are going and what they’ve learnt so far.

First major English cup competition draw to take place on Twitter

Posted by Scott Goodacre | 24 October 2017 | News

The draw for the fifth round of the Carabao Cup will take place on Twitter this week, making it the first major English cup competition to be drawn on the platform.