Scott Goodacre

Editor of The Online Rule, Director at Scott Digital. Experienced digital marketer, football fan, and qualified teacher.

Newcastle, UK

Articles

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Marketing the world's first football club

Despite being founded in 1857, there's absolutely nothing old-fashioned about Sheffield FC's approach to marketing and branding.

By Scott Goodacre

• 23 days ago

We've tracked how all English clubs used Twitter in the second half of the season.

By Scott Goodacre

• 5 months ago

By Scott Goodacre

• 7 months ago

The State of Football Social Media survey is back for 2021.

By Scott Goodacre

• a year ago

By Scott Goodacre

• a year ago

By Scott Goodacre

• 2 years ago

By Scott Goodacre

• 2 years ago

By Scott Goodacre

• 2 years ago