The State of Football Social Media survey is back for 2021.
Scott Goodacre
Editor of The Online Rule. Currently Director of Scott Digital, a growing digital marketing agency in the north east of England.
Inside Borussia Dortmund's march to 1m Instagram followers in 10 months
Growing the following of a social media account is one of the main tasks facing many marketers in sport. For some teams, it’s the main thing they’re judged against. These days, there aren’t too
Everton to host virtual 'Lockdown Sessions' concert
Everton have launched their first ever virtual concert as part of their outreach campaign to support vulnerable members of the community. The Lockdown Sessions are being held to support the club’s Blue Family initiative. It’s part
Notts County FC Football in the Community launches #StaySafeStayActive campaign
Notts County FC Football in the Community has teamed up with the Get Out Get Active Nottingham and This Girl Can Nottingham projects to launch a new campaign encouraging people to stay physically and mentally active during lockdown. The #StaySafeStayActive
Bundesliga picks up more than 26,000 Twitter followers in a week ahead of the league's return
The English language Bundesliga Twitter accounts have seen their follower numbers grow by more than 26,000 in the past week. It comes following news that the league’s fixtures are going to resume this week after being paused
TikTok restricts verified sports accounts from using licensed music on their videos
TikTok has introduced restrictions on the music that verified accounts can use on their posts, in a move that may restrict football clubs’ growth on the platform. One way that posts get discovered on the platform is by using