Scott Goodacre

Editor of The Online Rule, Director at Scott Digital. Experienced digital marketer, football fan, and qualified teacher.

Newcastle, UK

Articles

Featured public

The State of Football Social Media 2022: The Results

This year's State of Football Social Media survey was the biggest yet. See how football teams around the world are using their digital marketing channels.

By Scott Goodacre

• 4 months ago

Featured public

Sheffield FC

Marketing the world's first football club

Despite being founded in 1857, there's absolutely nothing old-fashioned about Sheffield FC's approach to marketing and branding.

By Scott Goodacre

• 6 months ago

Twitter

How did Premier League teams use Twitter in the second half of the 2020/21 season?

We've tracked how all English clubs used Twitter in the second half of the season.

By Scott Goodacre

• a year ago

news

Exeter City crowned Fan Engagement Index winners for second year running

By Scott Goodacre

• a year ago

The State of Football Social Media 2021

The State of Football Social Media survey is back for 2021.

By Scott Goodacre

• a year ago

Borussia Dortmund

Inside Borussia Dortmund's march to 1m Instagram followers in 10 months

By Scott Goodacre

• 2 years ago

Everton

Everton to host virtual 'Lockdown Sessions' concert

By Scott Goodacre

• 2 years ago

Notts County

Notts County FC Football in the Community launches #StaySafeStayActive campaign

By Scott Goodacre

• 2 years ago

The State of Football Social Media 2022: The Results

Marketing the world's first football club

How did Premier League teams use Twitter in the second half of the 2020/21 season?

The State of Football Social Media 2021: The Results

Exeter City crowned Fan Engagement Index winners for second year running

The State of Football Social Media 2021

Inside Borussia Dortmund's march to 1m Instagram followers in 10 months

Everton to host virtual 'Lockdown Sessions' concert

Notts County FC Football in the Community launches #StaySafeStayActive campaign