Scott Goodacre

“Mobile-first, personalisation, and digital broadcasting” – lessons from Southampton’s new site

Posted by Scott Goodacre | 26 October 2017 | In Depth

As Southampton’s website redevelopment project continues, we spoke to the team at Delete about how things are going and what they’ve learnt so far.

First major English cup competition draw to take place on Twitter

Posted by Scott Goodacre | 24 October 2017 | News

The draw for the fifth round of the Carabao Cup will take place on Twitter this week, making it the first major English cup competition to be drawn on the platform.

Putting users first: It’s time for football clubs to step up their game

Posted by Scott Goodacre | 11 September 2017 | In Depth

Craig Johnson, Director at Kagool, discusses how football clubs can use digital technologies to improve the user experience.

Tell us a Story: How football clubs are using Instagram’s newest feature

Posted by Scott Goodacre | 23 August 2017 | In Depth

Football clubs are starting to make use of Instagram’s new Stories feature to keep fans updated on matchdays. Here are some examples of how they used it this past weekend.

Social media and the law: How to monetise your following without breaking the law

Posted by Scott Goodacre | 18 August 2017 | In Depth

There’s big money to be paid from social media, especially for elite athletes with millions of followers. But how can you do this well, and within the law?