Contribute

a year ago   •   1 min read

By Scott Goodacre

The Online Rule is always looking for contributors and guest posts.

The best stories for the website concern how football teams - at any level, in any country - are using digital tools to engage with their fans. This is often called 'fan engagement', but it's a very wide-ranging topic.

Behind the scenes stories of campaigns also work well. If you work for a football team or an agency and have a story to tell about a successful piece of work, with tangible real-world results, then please do get in touch.

A lot of the site's readers work in football and are looking for inspiration for their team's next big activation. Finding out what works, and doesn't work, is key for people with limited marketing budgets.

And, finally, people come to the site to read about the latest developments and features in social media. If something is changing on social media, and you know what this means for the way teams engage with their fans, then that's also a great idea for a feature.

The plan is to try and be The Athletic for sports marketing: quality reporting that you can't get anywhere else. No clickbait, and no SEO-driven pieces.

If in doubt, have a look through the past few years of articles for inspiration. If you still have questions you're more than welcome to get in touch.

Send any feature ideas or pitches to scott@theonlinerule.com. They don't have to be perfect, and you don't need a portfolio of work behind you to get commissioned.

All pieces are commissioned at a standard rate of £100 for around 1,000 words. You'll be paid within 24 hours of a completed piece being submitted for publication. There are a maximum of 2 commissions each month available, based on current budgets.

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