Storyz, the sports media company, has acquired sports digital marketing agency NineteenEightyFour.
Founded last year, NineteenEightyFour are perhaps best known for their innovative sport social media league table platform SportSocial. The tool provides comprehensive near-time social media statistics of nearly 500 sports teams across Facebook, Twitter, YouTube, GooglePlus and Instagram, enabling users to observe growth and identify key trends.
Aaron Jaffery, Managing Partner of NineteenEightyFour said: “We are excited to be joining the Storyz family. Storyz has a unique vision based on driving and measuring return on investment for sponsorship through activating social and mobile channels, something we believe in passionately.”
As part of the deal Storyz, which was founded by digital and mobile entrepreneur Tommy Jensen, will assume all of NineteenEightyFour’s assets and partnerships including SportSocial.
Speaking about the deal, CEO Tommy Jensen said: “NineteenEightyFour’s innovative platform development grabbed our attention. It was clear from day one that we shared a similar view of the marketplace and it makes sense to combine our assets to deliver excellent value to our current and future clients.”