Germany break Twitter records during World Cup

11 July 2014, 08:07

Germany’s 7-1 hammering of hosts Brazil in the semi-final of this year’s World Cup has become the most Tweeted-about sporting event ever. Twitter reported that 35.6m Tweets were sent out about the match as it was played, knocking 2014’s Super Bowl – with a paltry 24.9m Tweets – into second place.

That wasn’t it for the all-encompassing Germans though, as when midfielder Sami Khedira scored the side’s fifth goal a record 580,166 Tweets per minute were recorded. Tweets per second, however, peaked after Germany’s fourth.

Tweets about the match peaked when Germany scored their fifth goal

The Guardian has a handy comparison of stats which showcase Twitter’s growth over the past few years.

In 2012, Usain Bolt’s gold-medal 200m sprint peaked at 80,000 tweets per minute, while Barack Obama’s Democratic National Convention acceptance speech peaked at 52,756 tweets per minute. BeyoncĂ©’s Super Bowl half-time show in 2013 peaked at 268,000 tweets per minute, while Miley Cyrus’ infamous MTV VMAs performance peaked at 360,000 tweets per minute.

We’ve previously covered the new features Twitter has implemented for the 2014 World Cup, and the figures above show that they’re definitely helping fans engage.

More from News

Sign up for curated sports digital marketing news direct to your inbox.

Latest posts

How FC Midtjylland transformed their social strategy

How FC Midtjylland transformed their social strategy

The digital landscape of Danish football has been rather stale for some years. Many clubs have been reluctant to focus on developing this side of their organisation, which has caused them to fall behind, become understaffed, and lacking an understanding of the...