Football League to rebrand at end of season

18 November 2015, 14:11

The Football League has announced details of an impending rebrand, which will come into action at the end of the current 2015/16 season.

Once the final ball is kicked in May the league will be known as the English Football League, complete with a shiny new logo. Over 18,000 football supporters were consulted during the rebranding, as well as clubs, stakeholders, and commercial partners.

The new logo consists of 72 balls in three blocks of 24 – one for each club, and three blocks to represent the three leagues. Each club will also be presented with a bespoke version in their official colours to use as they wish. It’s only the fourth logo in the league’s 127 year history.

The Football League’s Chief Executive, Shaun Harvey said:

The new EFL name rightly emphasises the central role our clubs play at the heart of English professional football.

In an increasingly challenging global sports market, it is absolutely essential that sports properties can project a modern identity that not only resonates with their regular audience but is also easily recognisable to a broader audience of potential fans, viewers and commercial partners.

We believe the EFL name and brand will give our competitions an identity that is new and distinct, while at the same time retaining our unique heritage. As such, it will be something that all fans can identify with – whether they be young or old, at home or abroad.

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