We’re often told about the Premier League’s international appeal, usually when the staggering details of the next multi-billion pound TV deal are leaked to the press or the dreaded 39th game idea is floated for the umpteenth time, but social media has really brought home the allure of England’s top flight to those abroad. Check out the Facebook or Twitter accounts of any of the top clubs and you’ll see a large number of responses, many of which are from supporters based outside the UK.
It may seem easy to ignore these supporters, after all they’re not able to boo from the stands if things aren’t going so well, but as more money flows into the game from abroad and teams decide to take their pre-season training camps to the USA, Asia and the Middle East communicating with this contingent of foreign fans takes on a new importance.
But is communicating with these supporters through your existing channels satisfactory when you take into considering the language barrier and other difficulties? Liverpool don’t seem to think so.
The past few weeks has seen several accounts created and verified simply to cater to Liverpool’s army of fans from across the globe. Supporters in Thailand, Indonesia, India, Spain, France and the Arab world will now get the latest club news in their language at a time suitable for them.
Liverpool are not the first to create foreign language social media profiles and I’m certain they will not be the last. For a fan-base that may occasionally feel unappreciated or disconnected from events that occur several thousand miles away this is a lifeline. For Liverpool it’s a fantastic way to solidify the allegiances of those Reds from far flung corners of the globe and gain access to an audience that will surely continue to grow.