Christmas is all about giving, or so I’m told, and that’s just what clubs up and down the country are doing as they launch their online advent calendars for 2013.
The idea of rewarding supporters from the first day of the festive season onward with new or interesting content is no longer a particularly groundbreaking one, however the methods of delivery evolve year on year.
As teams from the Premier League began to prepare for the glut of fixtures that this Christmas period brings I decided to take a look at three of the best online advent calendars to hit the web on December 1st:
The Toffees have fully embraced the Christmas spirit, using their #BlueCrimbo campaign to share festive themed digital downloads with registered supporters.
Everton’s attempt is by far the most interactive of those listed, with an entire microsite dedicated to engaging their support. Fans are encouraged to give as well as receive, by uploading their own #BlueCrimbo related images to Twitter. Every interaction goes some way to help “turn the streets blue this Christmas”.
Much like it was in 2012, YouTube is the home of this year’s Manchester City advent calendar. Each new day brings fresh festive video content with a particular player hidden behind every “door”.
As you’d expect from a club with such a great track record of producing compelling content Manchester City’s videos are a bit off the wall. Players are subjected to a short, light-hearted Christmas themed grilling, allowing fans to see the human side of their heroes.
#MUFCXmas is a cross platform video campaign that will not only hit up the club’s followers on social media but will be broadcast every morning on MUTV too.
Manchester United also have also utilised their star players, however this calendar is more staid than their cross-town rivals’ attempt. The club have focused on sharing highlights and best bits, along with a short Christmas message, rather than roping the team into anything out of the ordinary.