Advertising and sponsorship

The Online Rule's subscribers are a mix of operations and C-suite staff at clubs around the world. They all have one thing in common: they love their roles, and they're always looking for opportunities to improve.

If you have a product or service that can help teams increase sponsorship revenue, boost attendances at matches, or help them manage online interactions more efficiently, then I'd be happy to discuss sponsoring one - or several - editions of the weekly newsletter.

Since launching in October 2023, the newsletter's open rate has consistently been above 50%. Subscriber numbers passed 500 at the start of 2025.

If you want to see how popular the website is and where traffic comes from, take a look at the public dashboard.

Email me at scott@theonlinerule.com if you'd like to discuss any advertising or sponsorship opportunities.