All posts about Capital One Cup

Capital One Cup generates more than 1 million tweets

This year's Capital One Cup final was tweeted about more than 1 million times following the Football League's approach to social media in the build up to the day. Fans were able to generate their own personalised #ShirtOfSupport ahead of the final, which contributed...
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How FC Midtjylland transformed their social strategy

How FC Midtjylland transformed their social strategy

The digital landscape of Danish football has been rather stale for some years. Many clubs have been reluctant to focus on developing this side of their organisation, which has caused them to fall behind, become understaffed, and lacking an understanding of the...