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Real Madrid’s approach to digital pays dividends with new follower figures

Real Madrid’s online following continues to grow faster than their rivals’. We take a look at the latest figures along with their approach to social media.

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How FC Midtjylland transformed their social strategy

How FC Midtjylland transformed their social strategy

The digital landscape of Danish football has been rather stale for some years. Many clubs have been reluctant to focus on developing this side of their organisation, which has caused them to fall behind, become understaffed, and lacking an understanding of the...