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Inside Borussia Dortmund’s march to 1m Instagram followers in 10 months

How do you grow a club’s foreign-language Instagram account from new to 1m followers in 10 months? SPORTFIVE’s Zane Wasp explains how he did it with Borussia Dortmund.

How FC Midtjylland transformed their social strategy

How FC Midtjylland transformed their social strategy

The digital landscape of Danish football has been rather stale for some years. Many clubs have been reluctant to focus on developing this side of their organisation, which has caused them to fall behind, become understaffed, and lacking an understanding of the...

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How FC Midtjylland transformed their social strategy

How FC Midtjylland transformed their social strategy

The digital landscape of Danish football has been rather stale for some years. Many clubs have been reluctant to focus on developing this side of their organisation, which has caused them to fall behind, become understaffed, and lacking an understanding of the...