All posts about MLS

Goalscoring and Twitter: the MLS approach

Analysis and comparison of how all 20 MLS clubs chose to celebrate their last goals of the 2016 regular season on Twitter.

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How FC Midtjylland transformed their social strategy

How FC Midtjylland transformed their social strategy

The digital landscape of Danish football has been rather stale for some years. Many clubs have been reluctant to focus on developing this side of their organisation, which has caused them to fall behind, become understaffed, and lacking an understanding of the...