All posts about Sponsorship

Here are the marketing clauses included in the Standard Premier League Playing Contract

Thanks to Football Leaks we know what marketing clauses are in a standard Premier League players’ contract.

Zoopla score PR open goal over handling of Anelka gesture

Zoopla score PR open goal over handling of Anelka gesture

Top marks to the PR team at Zoopla, sponsors of Premier League side West Bromwich Albion, who have (probably) managed to earn a record number of column inches for a story about not renewing a shirt sponsorship. The issue is with the club's striker Nicolas Anelka, who...

Sign up for curated sports digital marketing news direct to your inbox.

Latest posts

How FC Midtjylland transformed their social strategy

How FC Midtjylland transformed their social strategy

The digital landscape of Danish football has been rather stale for some years. Many clubs have been reluctant to focus on developing this side of their organisation, which has caused them to fall behind, become understaffed, and lacking an understanding of the...