All posts about Tottenham Hotspur

Should football clubs employ fans to look after their marketing?

Do football clubs need to employ fans to look after their marketing? Josh Hershman explores the reasons why it can be both good and bad.

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How FC Midtjylland transformed their social strategy

How FC Midtjylland transformed their social strategy

The digital landscape of Danish football has been rather stale for some years. Many clubs have been reluctant to focus on developing this side of their organisation, which has caused them to fall behind, become understaffed, and lacking an understanding of the...