Between The Lines
The case for rebranding a football club
With the news that Newcastle United are to become the latest in a long line of teams updating their branding, here's why clubs choose to do it and how similar projects have gone in the past.
Norwich City
Arsenal
How are Premier League clubs announcing line-ups on Twitter in the 19/20 season?
New season. New players. New kits. New line-up graphics. For some of us, it’s the latter that we watch out for when the first round of games are about to kick off. In previous seasons I’ve looked at how clubs have been celebrating goals on Twitter in both
Arsenal
How the Premier League got started on Twitter
To celebrate the eighth anniversary of its launch, Twitter created a tool that reveals what each account’s first ever tweet was [https://discover.twitter.com/first-tweet]. On the day of Twitter’s 10th anniversary we thought it was about time to update our original post to reflect the 20