PeerIndex - The Online Rule

PeerIndex

PiQ Rio brings brands closer to Brazil 2014

PeerIndex have revealed details of a World Cup version of their audience insights tool PiQ. According to the founder Azeem Azhar the resource, called PiQ Rio, will “give marketers a real-time view of what people care about during the World Cup and who to pay attention to. [http://www.thedrum.

Klout

The social media Premier League table

Last week I wrote a very short post about whether it mattered if Premier League football clubs were any good at using Twitter and I decided that it doesn’t [http://prattleblog.wordpress.com/2012/02/23/does-it-matter-how-premier-league-football-clubs-use-twitter/] . The basis for this conclusion was that the loyalty of your average