Between The Lines
The case for rebranding a football club
With the news that Newcastle United are to become the latest in a long line of teams updating their branding, here's why clubs choose to do it and how similar projects have gone in the past.
Serie A
Bayern Munich
Juventus become third Italian club to join Snapchat
Snapchat’s take-up in Italy has continued this week, with reigning champions Juventus signing up and posting their first story. The club have joined in the build-up to their Champions League game against Bayern Munich. Their opponents have been on the network since the start of the current season, but
AS Roma
Roma make first moves into Chinese market
AS Roma have taken their first steps to engage with fans in China with several new initiatives. A few days ago the club revealed their plans, which include a message in Chinese on the front of the club’s home shirts and the launch of an official Sina Weibo account