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Fans invited to attend Fifa’s Global Stadium

Fans invited to attend Fifa’s Global Stadium

Football fans who couldn’t get tickets for the World Cup are being invited to enjoy the match experience at Fifa’s Global Stadium. The digital hub will provide supporters with minute-by-minute coverage of goings on in Brazil and allow billions of fans to connect with one another during the tournament regardless..
Should coaches ban social media during World Cup?

Should coaches ban social media during World Cup?

Brazil 2014 promises to be the first truly digital World Cup, however with only two weeks to go before the tournament kicks off competing countries are still deciding whether or not to let their players loose on social media. Earlier this week it was announced that former England boss Fabio..
WhatsApp team up with Spanish broadcaster

WhatsApp team up with Spanish broadcaster

Spanish television network Mediaset has struck a groundbreaking agreement with WhatsApp which will see the broadcaster share exclusive World Cup content via messaging service. The deal means that the broadcaster will be able to disseminate live information, video, audio and photos to users of the app. Fans will also be..
PiQ Rio brings brands closer to Brazil 2014

PiQ Rio brings brands closer to Brazil 2014

PeerIndex have revealed details of a World Cup version of their audience insights tool PiQ. According to the founder Azeem Azhar the resource, called PiQ Rio, will “give marketers a real-time view of what people care about during the World Cup and who to pay attention to. “PiQ will help the..