About

The Online Rule is a website focused on analysing and providing opinion on how football teams around the world use digital marketing to engage with their fans.

I've been publishing articles on fan engagement and digital marketing since December 2013. The site began as a student project, looking at digital strategies across all sports, before focusing on football after a few years (although there's always inspiration in other sports).

New articles are published on the site, as well as sent out via email. To ensure you don't miss out, join the list.