Set up in the winter of 2013, The Online Rule analyses the world of digital marketing in football. The site’s remit is predominantly football in the UK, however with the occasional glance at other sports and countries where appropriate.

You’ll find articles about fan engagement, innovative uses of connected technology, and how social media is removing the boundaries between players and fans. The site’s aim is to celebrate good marketing attempts and cover the wider issues around digital marketing and social media in sport, highlighting examples of good practice.

For any enquiries, whether you’d like to contribute, discuss a potential feature, or have an interest in advertising on the site, please get in touch via email with more information.

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Latest posts

How FC Midtjylland transformed their social strategy

How FC Midtjylland transformed their social strategy

The digital landscape of Danish football has been rather stale for some years. Many clubs have been reluctant to focus on developing this side of their organisation, which has caused them to fall behind, become understaffed, and lacking an understanding of the...