Promoting football in a cricket-mad country: How FC Bengaluru United are building a global name
We speak to one of the only player-marketers in the world and find out how they're promoting a new football team in a cricket-mad country.
"Social media exploded": how Dinamo Zagreb maximised the marketing impact of a giant-killing
The marketing department might not be responsible for what happens on the pitch, but when Dinamo Zagreb beat Spurs the team needed to be ready to make the most of their new-found attention.
How did Premier League teams use Twitter in the second half of the 2020/21 season?
We've tracked how all English clubs used Twitter in the second half of the season.
The Friday Five: Mohamed Osama, Chief Content Officer at Arqam FC
Mohamed Osama, Chief Content Officer at Arqam FC, talks us through his career to date as well as the challenges faced over the last 12 months.
The Friday Five: Christian Harrall-Baker, Social Media Consultant at LiveWire Sport
Christian Harrall-Baker faces five questions about his career to date and the sports marketing industry.