Latest
Promoting football in a cricket-mad country: How FC Bengaluru United are building a global name
We speak to one of the only player-marketers in the world and find out how they're promoting a new football team in a cricket-mad country.
2 months ago
Featured
public
Sheffield FC
Marketing the world's first football club
Despite being founded in 1857, there's absolutely nothing old-fashioned about Sheffield FC's approach to marketing and branding.
2 months ago
Featured
public
Dinamo Zagreb
"Social media exploded": how Dinamo Zagreb maximised the marketing impact of a giant-killing
The marketing department might not be responsible for what happens on the pitch, but when Dinamo Zagreb beat Spurs the team needed to be ready to make the most of their new-found attention.
5 months ago
How did Premier League teams use Twitter in the second half of the 2020/21 season?
We've tracked how all English clubs used Twitter in the second half of the season.
7 months ago
Featured
public
Wycombe Wanderers
Exploring the Worldwide Wycombe Wanderers Phenomenon
Behind the scenes of Wycombe Wanderers' push to engage fans from around the world
By
Tom Hancock
The Friday Five: Mohamed Osama, Chief Content Officer at Arqam FC
Mohamed Osama, Chief Content Officer at Arqam FC, talks us through his career to date as well as the challenges faced over the last 12 months.
8 months ago
The Friday Five: Christian Harrall-Baker, Social Media Consultant at LiveWire Sport
Christian Harrall-Baker faces five questions about his career to date and the sports marketing industry.
8 months ago
