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The Online Rule
Deconstructing the digital game, one email at a time

Past issues

Jul
05
What to expect when you're expecting (a new social media network)

What to expect when you're expecting (a new social media network)

Instagram's new social media channel Threads launches this week. But what is it? And should your team be thinking of joining?
5 min read
Jun
19
Catch-up: The Online Rule Live 2023

Catch-up: The Online Rule Live 2023

Find out how the first ever The Online Rule live event unfolded.
3 min read
Jun
11
How football clubs are using behavioural science to sell season tickets and kits

How football clubs are using behavioural science to sell season tickets and kits

A look at how clubs are using behavioural science in their campaigns to sell season tickets and kits.
6 min read
Apr
27
No social strategy? Here's how you can get started with one

No social strategy? Here's how you can get started with one

Ben Harris from End Product explains why your club should have a strategy, the questions to ask yourself, and how you can get buy-in from the top.
10 min read
Mar
01
Thoughts from the Financial Times Business of Football Summit, day one

Thoughts from the Financial Times Business of Football Summit, day one

My thoughts from today's panel on fan engagement on day one of the Financial Times Business of Football Summit.
5 min read
Feb
09
The State of Football Social Media 2023: The results

The State of Football Social Media 2023: The results

This year's State of Football Social Media survey is over, and you can view the results from football social media managers around the world.
8 min read
Jan
14
CoTweets are coming, so how can teams use collaboration on social media?

CoTweets are coming, so how can teams use collaboration on social media?

CoTweets are coming to Twitter. Along with Instagram's Collab posts, they're a great way of potentially doubling your reach.
2 min read
Jan
11
Let's make 2023 the year of paid marketing

Let's make 2023 the year of paid marketing

Is your club looking at paid marketing? Chris Samson - Digital Marketing Manager at Southampton FC - has some tips to help you get started.
4 min read
Dec
15
The State of Football Social Media 2023: now open for submissions

The State of Football Social Media 2023: now open for submissions

This year's State of Football Social Media survey is now open.
1 min read
Nov
15
A photo of the England squad for the 2022 World Cup

What national teams will be thinking about ahead of the World Cup 2022

Ten Toes' Tom Biggs outlines how teams will be planning their content ahead of this winter's World Cup.
5 min read