Inside Borussia Dortmund’s march to 1m Instagram followers in 10 months
How do you grow a club’s foreign-language Instagram account from new to 1m followers in 10 months? SPORTFIVE’s Zane Wasp explains how he did it with Borussia Dortmund.
A look into the Kazakh football industry with Anton Lyssyak
Hanu Trivedi speaks to Anton Lyssyak, who heads up marketing and PR at Tobol Kostanay, one of Kazakhstan’s biggest clubs.
How FC Midtjylland transformed their social strategy
The digital landscape of Danish football has been rather stale for some years. Many clubs have been reluctant to focus on developing this side of their organisation, which has caused them to fall behind, become understaffed, and lacking an understanding of the...
News
Everton to host virtual ‘Lockdown Sessions’ concert
The club will be hosting the free event to raise money for vulnerable people within the community, as part of their Blue Family campaign.
Notts County FC Football in the Community launches #StaySafeStayActive campaign
Notts County FC Football in the Community have teamed up with two local organisations to launch a new physical and mental wellbeing campaign.
Bundesliga picks up more than 26,000 Twitter followers in a week ahead of the league’s return
The English language Twitter accounts of the league and its clubs have had more than 60,000 new followers.
TikTok restricts verified sports accounts from using licensed music on their videos
The move comes following threats of legal action from several big record labels.
Twitter follower purge hits Premier League clubs
See how Premier League clubs have been impacted by Twitter’s recent news that it’s going to start removing locked accounts from follower counts.
Instagram launch IGTV, and football teams are already on board
Instagram have launched IGTV, and football teams are already jumping on the bandwagon. Take a look at how clubs are starting to embrace the new vertical format.
In depth
Inside Borussia Dortmund’s march to 1m Instagram followers in 10 months
How do you grow a club’s foreign-language Instagram account from new to 1m followers in 10 months? SPORTFIVE’s Zane Wasp explains how he did it with Borussia Dortmund.
A look into the Kazakh football industry with Anton Lyssyak
Hanu Trivedi speaks to Anton Lyssyak, who heads up marketing and PR at Tobol Kostanay, one of Kazakhstan’s biggest clubs.
How FC Midtjylland transformed their social strategy
The digital landscape of Danish football has been rather stale for some years. Many clubs have been reluctant to focus on developing this side of their organisation, which has caused them to fall behind, become understaffed, and lacking an understanding of the...
Opinion
In a world ruled by measure, nothing is more powerful than magic
Teams should be marketing their brand, not just swimming in a “sea of sameness”.
Should football clubs employ fans to look after their marketing?
Do football clubs need to employ fans to look after their marketing? Josh Hershman explores the reasons why it can be both good and bad.
Top Twitter moments from #Rio2016
Now #Rio2016 is over, Twitter have published a data recap showing some of the top moments from this year’s Games on the platform.