Looking ahead, the matchday experience, and the power of other peoples' audiences
What are IMG saying about 2024's top trends? How do Lincoln City approach the matchday experience? And how do we reach new audiences through content creators?
The State of Football Social Media, creating fans, and a walk down memory lane
This year's survey is live! I've also taken a look at academic research which shows why people become sports fans, and had a slightly self-indulgent walk down memory lane.
Who's using Threads? And what lessons can we learn so far?
A deep dive into Threads. Now we're a few months down the line, who's still using it? And what lessons can we learn from the approaches taken so far?
The science of sharing, tone of voice, and the importance of different perspectives
The science behind social media shares, how to build your club's tone of voice, and how you can use different perspectives.
How teams are using WhatsApp Channels, an ode to the long read, and the power of local communities
It's been a while since we got WhatsApp Channels - who's still on there? Featuring a look at long reads, and a great local community event from Southampton.
Marketing open goals, channel-specific content, and the marketing mix
How to make the most of your opportunities in marketing, the benefits of channel-specific content, and how to influence your club's wider marketing.
Building and measuring trust on social media, and limiting brand damage
In this issue, find out how to build and measure trust for your team through social media, the recent changes to X and Threads that are worth keeping an eye on, why you may want to keep an eye on players' social media, and how to join a growing sports media community online.
Sharing links on X, World Mental Health Day, and tracking players during international breaks
Welcome to Between The Lines, a regular round-up of what you might have missed in the world of sports marketing,
Threads, NFTs, rebrands, and X
Issue 1 of Between The Lines looks at the latest usage figures for Threads, laments the continued presence of NFTs, and shows you how to use transparent profile pictures on X.
Broadcast channels: What are they? Are they a good idea for clubs to use? And how can you measure if they're working?
Meta have launched two new channels clubs can use to publish content on. But, should you? And how will you measure how they're performing?