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The Online Rule
Deconstructing the digital game, one email at a time

Latest

Mar
01
Thoughts from the Financial Times Business of Football Summit, day one

Thoughts from the Financial Times Business of Football Summit, day one

My thoughts from today's panel on fan engagement on day one of the Financial Times Business of Football Summit.
5 min read
Feb
09
The State of Football Social Media 2023: The results

The State of Football Social Media 2023: The results

This year's State of Football Social Media survey is over, and you can view the results from football social media managers around the world.
8 min read
Jan
14
CoTweets are coming, so how can teams use collaboration on social media?

CoTweets are coming, so how can teams use collaboration on social media?

CoTweets are coming to Twitter. Along with Instagram's Collab posts, they're a great way of potentially doubling your reach.
2 min read
Jan
11
Let's make 2023 the year of paid marketing

Let's make 2023 the year of paid marketing

Is your club looking at paid marketing? Chris Samson - Digital Marketing Manager at Southampton FC - has some tips to help you get started.
4 min read
Dec
15
The State of Football Social Media 2023: now open for submissions

The State of Football Social Media 2023: now open for submissions

This year's State of Football Social Media survey is now open.
1 min read
Nov
15
A photo of the England squad for the 2022 World Cup

What national teams will be thinking about ahead of the World Cup 2022

Ten Toes' Tom Biggs outlines how teams will be planning their content ahead of this winter's World Cup.
5 min read
Sep
27
Dorking Wanderers and Bunch of Amateurs: How YouTube and TikTok brought a new audience to a non-league club on the up

Dorking Wanderers and Bunch of Amateurs: How YouTube and TikTok brought a new audience to a non-league club on the up

Sean Dudley explores how TikTok and YouTube can play a part in expanding audiences and - crucially - attendances at non-league level.
6 min read
Sep
06
How Sheffield United are supporting the LGBTQ+ community

How Sheffield United are supporting the LGBTQ+ community

Inside Sheffield United's approach to their LGBTQ+ supports' group, Rainbow Blades, and how the club have committed to the partnership.
4 min read
Jun
13
Tracking Twitter for the 2021/22 season

Tracking Twitter for the 2021/22 season

Over the past year I've been tracking how English teams use their Twitter accounts. Here are the results.
6 min read
Apr
28
Forward Madison: Using football kits to grow a new brand and community

Forward Madison: Using football kits to grow a new brand and community

Forward Madison's kits are worn around the world. So how does a third-tier club compete with bigger clubs when it comes to designing and selling matchwear?
6 min read