Author: Matt Briggs

Brazil 2014 breaking records in the US

World Cup 2014 is smashing audience records across all platforms according to sports broadcaster ESPN. WatchESPN, which is the channel’s digital offering, averaged 209,000 viewers in a minute during the first 11 matches at the tournament. The platform also saw a 157 per cent increase in the number of users and was averaging 643,000 viewers per match before the US National Team even kicked a ball. The popularity of the WatchESPN service has contributed to a six per cent upswing in total audience numbers when compared to the 2010 tournament, with an average of almost 4 million fans watching...

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Poor quality and “bill shock” to blame for mobile video take-up

1 in 3 British fans have said that they would think twice before watching the World Cup on their mobile because of poor quality video and fears over price. The research, which was conducted by by Openwave Mobility, is sobering news for mobile providers and broadcasters on the eve of what is widely being dubbed the first digital World Cup. In Germany and Spain consumers are more likely to use their mobile devices to watch matches, however fears over “bill shock” and complaints about poor video quality remain. However there was some heartening news, as 21 per cent of...

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