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Real Madrid's approach to digital pays dividends with new follower figures

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Real Madrid's approach to digital pays dividends with new follower figures

Real Madrid have furthered their position at the top of the social media leaderboards following the news that they’ve become the first club to pass 100m followers on Facebook, 50m on Instagram, and 25m on Twitter [http://www.realmadrid.com/en/news/2017/08/real-madrid-become-the-first-club-to-eclipse-100-million-followers-on-facebook-50-million-on-instagram-and-25-million-on-twitter] . If you include the