Unquestionably, building and leveraging a brand has never been more important. But successfully making the case for investing in them has never felt harder. The belief that what is measurable matters and what isn’t doesn’t, is a prominent
Oliver Shawyer
Recognised as one of Australia’s top 30 (under the age of 30) marketers a few years ago, Oli is the growth marketing manager for the AFL, one of the world's most attended sports.