Teams should be marketing their brand, not just swimming in a “sea of sameness”.
Inside Borussia Dortmund’s march to 1m Instagram followers in 10 months
How do you grow a club’s foreign-language Instagram account from new to 1m followers in 10 months? SPORTFIVE’s Zane Wasp explains how he did it with Borussia Dortmund.
A look into the Kazakh football industry with Anton Lyssyak
Hanu Trivedi speaks to Anton Lyssyak, who heads up marketing and PR at Tobol Kostanay, one of Kazakhstan’s biggest clubs.
How FC Midtjylland transformed their social strategy
The digital landscape of Danish football has been rather stale for some years. Many clubs have been reluctant to focus on developing this side of their organisation, which has caused them to fall behind, become understaffed, and lacking an understanding of the...
Everton to host virtual ‘Lockdown Sessions’ concert
The club will be hosting the free event to raise money for vulnerable people within the community, as part of their Blue Family campaign.
Notts County FC Football in the Community launches #StaySafeStayActive campaign
Notts County FC Football in the Community have teamed up with two local organisations to launch a new physical and mental wellbeing campaign.