Editor of The Online Rule and a freelance marketing consultant. Experienced digital marketer, football fan, and qualified teacher.
Between The Lines
It's not just about trophies. A strong club brand is built on fan passion and loyalty. A recent study has highlighted six simple ways clubs can strengthen their identities and keep fans coming back.
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The season started, the transfer window ramped up, so how did teams cover all of this on Instagram?
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Including the weekend's most popular posts, a post-match interview format you're going to want to steal, and a sprinkling of social media updates.
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A look at how they've used their official account over the past 12 months and what others can learn from it.
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With the news that Newcastle United are to become the latest in a long line of teams updating their branding, here's why clubs choose to do it and how similar projects have gone in the past.
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Plus: Marketing news and updates from social media
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Who will be next?
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This year's survey for people working in football social media is now open. Find out more about how you can share your insights.
personalisation
Peoples' names have power. Use them wisely.
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Find out for free how your club's website is performing in Google thanks to their great reporting tool.
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Personalities are infectious. Here's how clubs across England are using their access to show players in a different light.
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Want to make your writing more effective? I've rounded up a few common techniques.