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Scott Goodacre

Scott Goodacre

Newcastle, UK
Editor of The Online Rule and a freelance marketing consultant. Experienced digital marketer, football fan, and qualified teacher.
Jul
05
What to expect when you're expecting (a new social media network)

What to expect when you're expecting (a new social media network)

Instagram's new social media channel Threads launches this week. But what is it? And should your team be thinking of joining?
5 min read
Jun
19
Catch-up: The Online Rule Live 2023

Catch-up: The Online Rule Live 2023

Find out how the first ever The Online Rule live event unfolded.
3 min read
Jun
11
How football clubs are using behavioural science to sell season tickets and kits

How football clubs are using behavioural science to sell season tickets and kits

A look at how clubs are using behavioural science in their campaigns to sell season tickets and kits.
6 min read
Apr
27
No social strategy? Here's how you can get started with one

No social strategy? Here's how you can get started with one

Ben Harris from End Product explains why your club should have a strategy, the questions to ask yourself, and how you can get buy-in from the top.
10 min read
Mar
01
Thoughts from the Financial Times Business of Football Summit, day one

Thoughts from the Financial Times Business of Football Summit, day one

My thoughts from today's panel on fan engagement on day one of the Financial Times Business of Football Summit.
5 min read
Feb
09
The State of Football Social Media 2023: The results

The State of Football Social Media 2023: The results

This year's State of Football Social Media survey is over, and you can view the results from football social media managers around the world.
8 min read
Jan
14
CoTweets are coming, so how can teams use collaboration on social media?

CoTweets are coming, so how can teams use collaboration on social media?

CoTweets are coming to Twitter. Along with Instagram's Collab posts, they're a great way of potentially doubling your reach.
2 min read
Dec
15
The State of Football Social Media 2023: now open for submissions

The State of Football Social Media 2023: now open for submissions

This year's State of Football Social Media survey is now open.
1 min read
Jun
13
Tracking Twitter for the 2021/22 season

Tracking Twitter for the 2021/22 season

Over the past year I've been tracking how English teams use their Twitter accounts. Here are the results.
6 min read
Feb
04
The State of Football Social Media 2022: The Results

The State of Football Social Media 2022: The Results

This year's State of Football Social Media survey was the biggest yet. See how football teams around the world are using their digital marketing channels.
5 min read