Editor of The Online Rule and a freelance marketing consultant. Experienced digital marketer, football fan, and qualified teacher.
Between The Lines
Take a look at how Manchester United are attempting to combat social media abuse, as well as how other organisations have tried to introduce community guidelines. And there's an insight into the Threads algorithm.
Between The Lines
How are clubs putting the spotlight on their match going fans? And why should more clubs be looking to do the same? Plus, exciting news about The Online Rule Live.
Between The Lines
Find out how you can help more people access your online content, and take inspiration from the way Lincoln City make young fans part of the matchday experience.
Between The Lines
For the first in a new series of interviews, I spoke to Chris at AFC Wimbledon to find out about his career to date and what the club has planned for 2024.
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Some ideas for how you can generate content outside of the matchday cycle, an example of how Wolves have done it this week, and a look at the power of using influencers in your marketing.
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Want to work in football marketing? A new book has you covered. Plus see how MLS and the Bundesliga handle their email marketing, and learn how your club can be more accessible online and offline.
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What are IMG saying about 2024's top trends? How do Lincoln City approach the matchday experience? And how do we reach new audiences through content creators?
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This year's survey is live! I've also taken a look at academic research which shows why people become sports fans, and had a slightly self-indulgent walk down memory lane.
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A deep dive into Threads. Now we're a few months down the line, who's still using it? And what lessons can we learn from the approaches taken so far?
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The science behind social media shares, how to build your club's tone of voice, and how you can use different perspectives.
Between The Lines
It's been a while since we got WhatsApp Channels - who's still on there? Featuring a look at long reads, and a great local community event from Southampton.
Between The Lines
How to make the most of your opportunities in marketing, the benefits of channel-specific content, and how to influence your club's wider marketing.