Editor of The Online Rule and a freelance marketing consultant. Experienced digital marketer, football fan, and qualified teacher.
Between The Lines
Some ideas for how you can generate content outside of the matchday cycle, an example of how Wolves have done it this week, and a look at the power of using influencers in your marketing.
Between The Lines
Want to work in football marketing? A new book has you covered. Plus see how MLS and the Bundesliga handle their email marketing, and learn how your club can be more accessible online and offline.
Between The Lines
What are IMG saying about 2024's top trends? How do Lincoln City approach the matchday experience? And how do we reach new audiences through content creators?
Between The Lines
This year's survey is live! I've also taken a look at academic research which shows why people become sports fans, and had a slightly self-indulgent walk down memory lane.
Between The Lines
A deep dive into Threads. Now we're a few months down the line, who's still using it? And what lessons can we learn from the approaches taken so far?
Between The Lines
The science behind social media shares, how to build your club's tone of voice, and how you can use different perspectives.
Between The Lines
It's been a while since we got WhatsApp Channels - who's still on there? Featuring a look at long reads, and a great local community event from Southampton.
Between The Lines
How to make the most of your opportunities in marketing, the benefits of channel-specific content, and how to influence your club's wider marketing.
Between The Lines
In this issue, find out how to build and measure trust for your team through social media, the recent changes to X and Threads that are worth keeping an eye on, why you may want to keep an eye on players' social media, and how to join a growing sports media community online.
Between The Lines
Welcome to Between The Lines, a regular round-up of what you might have missed in the world of sports marketing, as well as a deeper look into some of the topics from social media. Got a story or tip to submit? Send it to scott@theonlinerule.com or via DM
Between The Lines
Issue 1 of Between The Lines looks at the latest usage figures for Threads, laments the continued presence of NFTs, and shows you how to use transparent profile pictures on X.
Meta have launched two new channels clubs can use to publish content on. But, should you? And how will you measure how they're performing?