Brazil 2014 breaking records in the US

World Cup 2014 is smashing audience records across all platforms according to sports broadcaster ESPN.

WatchESPN, which is the channel’s digital offering, averaged 209,000 viewers in a minute during the first 11 matches at the tournament. The platform also saw a 157 per cent increase in the number of users and was averaging 643,000 viewers per match before the US National Team even kicked a ball.

The popularity of the WatchESPN service has contributed to a six per cent upswing in total audience numbers when compared to the 2010 tournament, with an average of almost 4 million fans watching each match whether that’s via TV or digital.

Use of the SportsCenter app has also increased markedly, with an average of 4.2 million unique daily visitors – a massive 447 per cent increase on South Africa 2010.