World Cup 2014 is smashing audience records across all platforms according to sports broadcaster ESPN.

WatchESPN, which is the channel’s digital offering, averaged 209,000 viewers in a minute during the first 11 matches at the tournament. The platform also saw a 157 per cent increase in the number of users and was averaging 643,000 viewers per match before the US National Team even kicked a ball.

The popularity of the WatchESPN service has contributed to a six per cent upswing in total audience numbers when compared to the 2010 tournament, with an average of almost 4 million fans watching each match whether that’s via TV or digital.

Use of the SportsCenter app has also increased markedly, with an average of 4.2 million unique daily visitors – a massive 447 per cent increase on South Africa 2010.