The Mirror’s Simon Bird speaks very well about the implications, especially from a journalist’s point of view, but there still seems to be a few people, journalists and fans alike, who don’t quite get it.
It's not just about trophies. A strong club brand is built on fan passion and loyalty. A recent study has highlighted six simple ways clubs can strengthen their identities and keep fans coming back.
The season started, the transfer window ramped up, so how did teams cover all of this on Instagram?
Including the weekend's most popular posts, a post-match interview format you're going to want to steal, and a sprinkling of social media updates.
A look at how they've used their official account over the past 12 months and what others can learn from it.