The Mirror’s Simon Bird speaks very well about the implications, especially from a journalist’s point of view, but there still seems to be a few people, journalists and fans alike, who don’t quite get it.
The season started, the transfer window ramped up, so how did teams cover all of this on Instagram?
Including the weekend's most popular posts, a post-match interview format you're going to want to steal, and a sprinkling of social media updates.
A look at how they've used their official account over the past 12 months and what others can learn from it.
With the news that Newcastle United are to become the latest in a long line of teams updating their branding, here's why clubs choose to do it and how similar projects have gone in the past.