The Mirror’s Simon Bird speaks very well about the implications, especially from a journalist’s point of view, but there still seems to be a few people, journalists and fans alike, who don’t quite get it.
A look at how they've used their official account over the past 12 months and what others can learn from it.
With the news that Newcastle United are to become the latest in a long line of teams updating their branding, here's why clubs choose to do it and how similar projects have gone in the past.
Plus: Marketing news and updates from social media
Who will be next?