The Mirror’s Simon Bird speaks very well about the implications, especially from a journalist’s point of view, but there still seems to be a few people, journalists and fans alike, who don’t quite get it.
It's only available in the Edits app for now, but it's a powerful way of linking to content your fans may have missed.
They're low effort, low risk, but have high potential for building trust and relationships among fans.
It's not just about trophies. A strong club brand is built on fan passion and loyalty. A recent study has highlighted six simple ways clubs can strengthen their identities and keep fans coming back.
The season started, the transfer window ramped up, so how did teams cover all of this on Instagram?