The Online Rule
  • About
  • Advertise
  • Work with me
Sign in Subscribe

Latest

Newcastle United

Does it matter how Premier League football clubs use Twitter?

A lot has been written about footballers on Twitter, mainly due to the antics of one Joey Barton, but not much is said about how football clubs use the platform. In the Premier League 19 out of the 20 teams have an official Twitter presence ( the name of club without

23 Feb 2012
Liverpool and Luis Suarez - A PR faux pas

Kenny Dalglish

Liverpool and Luis Suarez - A PR faux pas

There’s being fashionably late and then there’s turning up several days after the party has ended, and by deciding to comment on the Luis Suarez case [http://www.guardian.co.uk/football/2011/dec/20/liverpool-luis-suarez-patrice-evra] in the final week of January I definitely fall into the latter

24 Jan 2012
Why Mike Ashley could succeed in his attempt to rename St. James' Park

Newcastle United

Why Mike Ashley could succeed in his attempt to rename St. James' Park

Photo by Darrel Birkett There’s been some debate over whether Newcastle United will be successful or not when it comes to selling the naming rights to St. James’ Park (sorry, I can’t bring myself to call it the Sports Direct Arena) in time for the 2012-13 season. Many

14 Nov 2011
See all
The Online Rule
  • Bluesky
  • Instagram
  • LinkedIn
  • Threads
  • WhatsApp
  • X
Powered by Ghost

The Online Rule

Analysing how sports teams use digital tools to engage with fans.