Between The Lines
The case for rebranding a football club
With the news that Newcastle United are to become the latest in a long line of teams updating their branding, here's why clubs choose to do it and how similar projects have gone in the past.
Between The Lines
Between the Lines is the name of The Online Rule newsletter, which is published regularly.
Between The Lines
Haircuts between games: Welcome to the marketing world of the Baller League
Plus: Marketing news and updates from social media
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Serie A get ahead of the curve with new Reddit partnership
Who will be next?
Between The Lines
Instagram Broadcast Channels, the future of social media, and the State Of Football Social Media 2025 survey begins
This year's survey for people working in football social media is now open. Find out more about how you can share your insights.
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Tracking your club's performance in Google rankings
Find out for free how your club's website is performing in Google thanks to their great reporting tool.
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The best ways to show off your players' personalities
Personalities are infectious. Here's how clubs across England are using their access to show players in a different light.
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Making good writing
Want to make your writing more effective? I've rounded up a few common techniques.
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Ideas for your Instagram profile
Clubs use their Instagram profiles in all manner of different ways. Here's a round-up of some of the more interesting ones.
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Why aren't more teams making the most of email marketing?
I visited the websites of the top 92 English clubs and tried to sign up to their mailing lists so that you don't have to.
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Making the match day experience memorable
This week's newsletter looks at how clubs are keeping fans informed about what happens on match days, as well as how they focus on first time fans.
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The State of Football Social Media 2024: The Results
View the results from this year's State of Football Social Media survey, which features contributions from social media managers around the world.
Between The Lines
How teams are trying to combat social media abuse, and how you can encourage positivity
Take a look at how Manchester United are attempting to combat social media abuse, as well as how other organisations have tried to introduce community guidelines. And there's an insight into the Threads algorithm.