Now that #Rio2016 has come to an end, the Games’ impact on social media can be analysed to see what kind of impact it had. Twitter have published a helpful data recap which breaks down the top moments from the Olympic Games, as well as the top tweets themselves. The
brazil
Germany’s 7-1 hammering of hosts Brazil in the semi-final of this year’s World Cup has become the most Tweeted-about sporting event ever. Twitter reported that 35.6m Tweets were sent out about the match as it was played, knocking 2014’s Super Bowl – with a paltry 24.9m
adidas
adidas have started their social media campaign for the upcoming 2014 FIFA World Cup with the launch of the @brazuca handle, an account from their new ball created especially for the competition. The sports company have promised the account will offer “an alternative take on the game” in their press