Between The Lines
Instagram's new links feature is... good, actually
It's only available in the Edits app for now, but it's a powerful way of linking to content your fans may have missed.
Between The Lines
Diving into Spurs' first year on Reddit
A look at how they've used their official account over the past 12 months and what others can learn from it.
Between The Lines
The case for rebranding a football club
With the news that Newcastle United are to become the latest in a long line of teams updating their branding, here's why clubs choose to do it and how similar projects have gone in the past.
Everton
Everton have used reddit to their advantage, gaining publicity from a Bosnian fan's email
Tapping into the vast user base on reddit has long been at the top of some marketers’ aims. The site is particularly resistant to marketing messages so isn’t a great fit for the standard methods of promotion. However Everton have shown the importance of having someone on your team