The Social Media Premier League - final standings 2012/13

Why Sparta Praha want to be seen everywhere

Most sports marketing focuses on existing fans. Sparta are taking a different approach. Inspired by Byron Sharp’s work on brand growth, they’re trying to reach people who don’t currently care about the club - or even football itself.

Instagram's new links feature is... good, actually

It's only available in the Edits app for now, but it's a powerful way of linking to content your fans may have missed.

How POV content builds modern fan loyalty

They're low effort, low risk, but have high potential for building trust and relationships among fans.

What fans value - and how you can deliver it

It's not just about trophies. A strong club brand is built on fan passion and loyalty. A recent study has highlighted six simple ways clubs can strengthen their identities and keep fans coming back.

				TOTAL
1	Arsenal	88	94	91
2	Liverpool	86	94	90
3	Manchester City	85	95	90
4	Chelsea	84	93	88.5
5	Tottenham Hotspur	85	91	88
6	Aston Villa	81	90	85.5
7	Everton	80	91	85.5
8	Sunderland	81	89	85
9	Newcastle United	79	90	84.5
10	Norwich City	81	88	84.5
11	Swansea City	81	88	84.5
12	West Ham United	80	89	84.5
13	Fulham	78	89	83.5
14	West Bromwich Albion	76	89	82.5
15	Queens Park Rangers	75	89	82
16	Stoke City	66	89	77.5
17	Southampton	61	92	76.5
18	Reading	55	88	71.5
19	Wigan Athletic	55	88	71.5

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Why Sparta Praha want to be seen everywhere

Instagram's new links feature is... good, actually

How POV content builds modern fan loyalty

What fans value - and how you can deliver it