The State Of Football Social Media 2025/26

Each season I gather the thoughts and priorities of social media professionals working in football.

This season's survey, looking ahead to the 2025/26 seasons across Europe, as well as gathering your thoughts on the 2024/25 season, is now open.

If you work in football social media, whether that's for a domestic team, international team, league, or association, then I'd welcome your contributions. All responses are anonymous.

From what I know, this is the only survey of its type in the world. The results are used by clubs around the world to assess the current social media landscape.

The survey takes around five minutes to complete, and the results will be published when the survey closes.

The form is below. If you'd prefer to open it in a full screen or separate tab, you can click this link.