Top 5 close season Twitter campaigns
Missing the beautiful game? Sick of preseason? Don’t worry, the lads and lasses on Twitter have you covered.
The football may have stopped, but community managers are still working hard to ensure that fans are as engaged as they possibly can be during the off-season.
Here are five of the best:
Football fans are romantics. They’re suckers for history and love reading about past glories, which means Fulham’s 50 Moments series is a winner. The club have used a combination of their website and social media to bring the history of the club to life.
The staggered nature of the series keeps fans visiting the website regularly at a time when football news may be at a minimum, but details of preseason games are being finalised, kits launched and commercial deals announced.
Everton have challenged fans to show their love for the Toffees by sending the club photos of them flying their colours. The best 32 will then go head to head with supporters voting on the winner.
Fans are encouraged to engage on two levels – as competitors and as voters. Those fans who make it to the last 32 are expected to try and drum up support for their entry too, helping spread the message about the Fan Cup and creating a bit of friendly competition.
- #LFCPubQuiz
Liverpool’s social media efforts have been one of the best in the league for quite some time, mixing innovative ways of engaging supporters with genuinely interesting content. The #LFCPubQuiz is no different.
As you might have guessed from the hashtag, fans are asked to answer a series of questions with the individual who gets the most right winning a prize. The real joy comes from the difficulty of the questions, which seek to reward supporters who really know their onions.
Simple, but effective.
- Favourite player from previous Premier League seasons
Crystal Palace went back in time in an effort to find a way to build even more excitement after their promotion to the top flight.
They asked their Twitter followers to pick out their favourite player from previous Premier League campaigns, selecting the most frequently mentioned and posting some classic photos to those individuals to their Twitter feed.
That’s one way to get the blood pumping for the new season.
When clubs try to hijack to meme it usually looks contrived and doesn’t really work (those Harlem Shake videos, anyone?), but #ArsenalHadouken bucked that trend by encouraging fans to turn the camera on themselves.
After the club did their own photoshoot fans were told they could win a signed shirt if they did their own. The results were mixed but it gave supporters the chance to get creative and meant that there was a steady stream of interesting content floating around online at a time when most discussion among fans is limited to tedious transfer chatter.
Have I missed any other interesting time killers from football clubs this summer? Let me know.
