Alex Ireland

Alex Ireland

Freelance football writer with a focus on football kits and 90s football. Also university academic, Man Utd and Borussia Dortmund fan, veteran left back.
Apr
28
Forward Madison: Using football kits to grow a new brand and community

Forward Madison: Using football kits to grow a new brand and community

Forward Madison's kits are worn around the world. So how does a third-tier club compete with bigger clubs when it comes to designing and selling matchwear?
6 min read