John Nassoori

John Nassoori

United Kingdom
John Nassoori is a UK-based freelance writer, with an interest in the impact of pressure on sporting performance. He blogs regularly on beatthepress.net and can be found on Twitter at @johnnassoori.
Aug
10
"Social media exploded": how Dinamo Zagreb maximised the marketing impact of a giant-killing

"Social media exploded": how Dinamo Zagreb maximised the marketing impact of a giant-killing

The marketing department might not be responsible for what happens on the pitch, but when Dinamo Zagreb beat Spurs the team needed to be ready to make the most of their new-found attention.
4 min read