A digital marketing specialist with a decades’ worth of experience working in both an agency setting and in-house, creating strategies and campaigns that actually deliver.
It’s March. That can only mean one thing: Formula 1 is back for another 20(ish) races of high speed, high drama and high farce. And while the sport will undoubtedly dominate TV and radio during Grand Prix weekends there’s still one avenue which has been neglected. There’
Morgan Schneiderlin
Southampton and France midfielder Morgan Schneiderlin posted a cryptic tweet on Tuesday evening voicing his apparent unhappiness at current events. > 6 years of an amazing journey #saintsfc [https://twitter.com/hashtag/saintsfc?src=hash] DESTROYED in 1 hour !!! — Morgan Schneiderlin (@SchneiderlinMo4) July 29, 2014 [https://twitter.com/SchneiderlinMo4/status/
Everton
Everton have became the first Premier League club to ban a supporter from attending matches after being alerted to a series of racially abusive and homophobic tweets. The supporter, who tweets using the handle @WhereAreYaEFC, had directed a torrent of abuse at fellow Blues fan Ric Wee. Wee hit the
ESPN
World Cup 2014 is smashing audience records across all platforms according to sports broadcaster ESPN. WatchESPN, which is the channel’s digital offering, averaged 209,000 viewers in a minute during the first 11 matches at the tournament. The platform also saw a 157 per cent increase in the number
Germany
1 in 3 British fans have said that they would think twice before watching the World Cup on their mobile because of poor quality video and fears over price. The research, which was conducted by by Openwave Mobility [http://owmobility.com/press-release/world-cup-2014-fans-deterred-from-watching-games-on-mobile-devices] , is sobering news for mobile providers and
world cup
Football fans who couldn’t get tickets for the World Cup are being invited to enjoy the match experience at Fifa’s Global Stadium. The digital hub will provide supporters with minute-by-minute coverage of goings on in Brazil and allow billions of fans to connect with one another during the
NineteenEightyFour
Storyz, the sports media company, has acquired sports digital marketing agency NineteenEightyFour. Founded last year, NineteenEightyFour are perhaps best known for their innovative sport social media league table platform SportSocial. The tool provides comprehensive near-time social media statistics of nearly 500 sports teams across Facebook, Twitter, YouTube, GooglePlus and Instagram,
social media ban
Brazil 2014 promises to be the first truly digital World Cup, however with only two weeks to go before the tournament kicks off competing countries are still deciding whether or not to let their players loose on social media. Earlier this week it was announced that former England boss Fabio
Mediaset
Spanish television network Mediaset has struck a groundbreaking agreement with WhatsApp which will see the broadcaster share exclusive World Cup content via messaging service. The deal means that the broadcaster will be able to disseminate live information, video, audio and photos to users of the app [http://www.telecinco.es/
PeerIndex
PeerIndex have revealed details of a World Cup version of their audience insights tool PiQ. According to the founder Azeem Azhar the resource, called PiQ Rio, will “give marketers a real-time view of what people care about during the World Cup and who to pay attention to. [http://www.thedrum.
Iran
Every nation at next month’s World Cup will be represented on Twitter after three Iranian footballers joined the platform even though it’s banned in the Islamic Republic. Hossein Mahini, Sardar Azmou and Mohammed Reza have now had their accounts verified by Twitter and it seems they have the
England
When England touch down in Rio later this summer they’ll carrying the latest Samsung Galaxy smartphone thanks to a new partnership with the South Koren tech giant. The deal, which makes Samsung the official consumer electronics and smartphone supplier to the team for the tournament [http://www.samsung.com/