A digital marketing specialist with a decades’ worth of experience working in both an agency setting and in-house, creating strategies and campaigns that actually deliver.
Athletico Madrid
Athletico Madrid are not only leading the way in La Liga, they’re leading the way in the tech stakes too. During Los Colchoneros victory at Getafe on Sunday evening coach Muno Burgos was spotted sat on the sidelines sporting the headset. Burgos was able to wear Google Glass after
UK Sports Network
This April will see the UK Sports Network bring their Digital Sport events to the North of England for the very first time. Digital Sport Manchester is taking place on Thursday 17 April and will see one of the strongest line-ups yet descend on the city’s TechHub. Speakers involved
Mike Ashley Out Campaign
As long as there has been football there have been fans using colourful language to vent their feelings about the game. The rise and rise of social has meant that those outbursts are no longer confined to the terrace or the pub, but have made their way online and onto
world cup
We’re looking forward to this summer’s World Cup, which promises to be the most social international tournament the game has ever seen, however we think the latest additions to FIFA’s online store may be a step too far. 48 different shirt designs have been launched, one for
City Woman
Manchester City have marked International Women’s Day by launching a brand new section of their website. According to the site, City Woman will bring female fans of the Blues exclusive behind-the-scenes content, interviews, competitions and more. The club have also launched an accompanying Twitter account,@CityWoman_MCFC [http://twitter.
Chelsea
Chelsea manager Jose Mourinho was yesterday announced as Yahoo’s Global Football Ambassador for the rest of 2014. As you can probably imagine the deal, which will see The Special One work as an exclusive analyst during the 2014 World Cup, has a digital flavour to it. Mourinho will take
Fulham
As Fulham FC [http://twitter.com/FulhamFC ] announced the appointment of former Bayern Munich coach Felix Magath the man himself was relaying the news to his fans in Germany. A mere ten minutes afterthe news broke on the club’s official website [http://www.fulhamfc.com/news/2014/february/14/
Manchester United
The Twitter Q&A has long been the go-to weapon of choice for many football club community managers. The lack of cost and comparative ease at which one can be arranged meant that it was one of the first ways teams began to try and engage with fans. Have
NFL
The NY/NJ Super Bowl Host Committee have unveiled the hub of their social media operations for this weekend’s game. The Social Media Communications Centre (SMCC) aims to ensure that all 400,000 visitors will be well catered for if and when they decide to go digital. The venue
SSMI13
When PR and Social Media AgencyUmpf [http://www.umpf.co.uk] announced details of their Sport Social Media Index [http://www.sport.socialmediaindex.co.uk/] we were excited. Eager to find out more we asked Account Executive Tom Scott [http://www.twitter.com/TomScott1]to fill us in… What is
Barcelona
FC Barcelona marked the New Year with the announcement that they’d cracked the 50 million fan barrier on Facebook. [http://www.fcbarcelona.com/club/barca-2-0/detail/article/50-million-of-us-on-facebook] As you’d expect the news was delivered with much fanfare and picked up by media outlets the world over but
Premier League
New Year’s resolutions are all well and good at ten-to-midnight on New Year’s Eve, but once sobriety begins to kick in they never seem like such a great idea. This year rather than come up with a host of promises to ourselves that we’re never going to
Newcastle United
National newspapers received a nasty shock this week when they were notified of Newcastle United’s intention to begin charging journalists for access to the team’s playing staff. According to this morning’s edition of the Journal [http://www.chroniclelive.co.uk/sport/football/football-news/newcastle-united-reveal-plan-make-6394831] the club are
Everton
Christmas is all about giving, or so I’m told, and that’s just what clubs up and down the country are doing as they launch their online advent calendars for 2013. The idea of rewarding supporters from the first day of the festive season onward with new or interesting
NCJ Media
After recent events at Newcastle United [http://prattleblog.wordpress.com/2013/10/28/banning-journalists-what-does-it-achieve/] , Nottingham Forest [http://www.nottinghampost.com/Nottingham-Forest-formally-limit-media-access/story-19699666-detail/story.html] and Port Vale [http://www.stokesentinel.co.uk/Port-Vale-press-ban-Sentinel-continue-serve-fans/story-20000377-detail/story.html] you could be forgiven for thinking football clubs have lost the plot. For a
Mike Ashley
This past weekend has brought news of football journalists finding themselves barred from doing their job. Why? For doing their job. On Sunday after Newcastle’s defeat to Sunderland journalists from three local newspapers were stopped from asking questions of manager Alan Pardew. The ban came about after coverage of