A digital marketing specialist with a decades’ worth of experience working in both an agency setting and in-house, creating strategies and campaigns that actually deliver.
NFL
The NY/NJ Super Bowl Host Committee have unveiled the hub of their social media operations for this weekend’s game. The Social Media Communications Centre (SMCC) aims to ensure that all 400,000 visitors will be well catered for if and when they decide to go digital. The venue
SSMI13
When PR and Social Media AgencyUmpf [http://www.umpf.co.uk] announced details of their Sport Social Media Index [http://www.sport.socialmediaindex.co.uk/] we were excited. Eager to find out more we asked Account Executive Tom Scott [http://www.twitter.com/TomScott1]to fill us in… What is
Barcelona
FC Barcelona marked the New Year with the announcement that they’d cracked the 50 million fan barrier on Facebook. [http://www.fcbarcelona.com/club/barca-2-0/detail/article/50-million-of-us-on-facebook] As you’d expect the news was delivered with much fanfare and picked up by media outlets the world over but
Premier League
New Year’s resolutions are all well and good at ten-to-midnight on New Year’s Eve, but once sobriety begins to kick in they never seem like such a great idea. This year rather than come up with a host of promises to ourselves that we’re never going to
Newcastle United
National newspapers received a nasty shock this week when they were notified of Newcastle United’s intention to begin charging journalists for access to the team’s playing staff. According to this morning’s edition of the Journal [http://www.chroniclelive.co.uk/sport/football/football-news/newcastle-united-reveal-plan-make-6394831] the club are
Everton
Christmas is all about giving, or so I’m told, and that’s just what clubs up and down the country are doing as they launch their online advent calendars for 2013. The idea of rewarding supporters from the first day of the festive season onward with new or interesting
NCJ Media
After recent events at Newcastle United [http://prattleblog.wordpress.com/2013/10/28/banning-journalists-what-does-it-achieve/] , Nottingham Forest [http://www.nottinghampost.com/Nottingham-Forest-formally-limit-media-access/story-19699666-detail/story.html] and Port Vale [http://www.stokesentinel.co.uk/Port-Vale-press-ban-Sentinel-continue-serve-fans/story-20000377-detail/story.html] you could be forgiven for thinking football clubs have lost the plot. For a
Mike Ashley
This past weekend has brought news of football journalists finding themselves barred from doing their job. Why? For doing their job. On Sunday after Newcastle’s defeat to Sunderland journalists from three local newspapers were stopped from asking questions of manager Alan Pardew. The ban came about after coverage of
Paddy Power
When Paddy Power’s marketing team attack any subject controversy is never too far away. The announcement that they’d teamed up with leading gay rights charity Stonewall for an anti-homophobia campaign was no different. According to Paddy Power’s websiteRight Behind Gay Footballers [http://blog.paddypower.com/2013/09/
Premier League
Is popularity the best measure of success? Maybe in some cases, but in the world of social media it’s fraught with problems. Following on from my last blog [http://prattleblog.wordpress.com/2013/08/21/how-to-measure-the-quality-of-a-clubs-social-media-output/] , I decided to look at the follower numbers of Premier League clubs in
measurement
Last night I stumbled into a Twitter conversation involving Sean Walsh [https://twitter.com/walshybhoy], Steven Cole [https://twitter.com/schtevey], Daniel Maurin [https://twitter.com/D_Maurin]andTom Chaplin [https://twitter.com/MrTomChaplin], the genesis of which wasthis blog post [http://www.socialpundit.co.uk/blog/english-premier-league-clubs-on-social-media-growing-7-every-month/] by Social
Louis Saha
Is this another Twitter first? We’ve had signings, we’ve had new contracts and today we’ve seen a professional player announce his retirement after a series of tweets from the ex-Man United and Fulham striker Louis Saha. > Want to thks all managers,all staffs,all teammates,all