A digital marketing specialist with a decades’ worth of experience working in both an agency setting and in-house, creating strategies and campaigns that actually deliver.
Paddy Power
When Paddy Power’s marketing team attack any subject controversy is never too far away. The announcement that they’d teamed up with leading gay rights charity Stonewall for an anti-homophobia campaign was no different. According to Paddy Power’s websiteRight Behind Gay Footballers [http://blog.paddypower.com/2013/09/
Premier League
Is popularity the best measure of success? Maybe in some cases, but in the world of social media it’s fraught with problems. Following on from my last blog [http://prattleblog.wordpress.com/2013/08/21/how-to-measure-the-quality-of-a-clubs-social-media-output/] , I decided to look at the follower numbers of Premier League clubs in
measurement
Last night I stumbled into a Twitter conversation involving Sean Walsh [https://twitter.com/walshybhoy], Steven Cole [https://twitter.com/schtevey], Daniel Maurin [https://twitter.com/D_Maurin]andTom Chaplin [https://twitter.com/MrTomChaplin], the genesis of which wasthis blog post [http://www.socialpundit.co.uk/blog/english-premier-league-clubs-on-social-media-growing-7-every-month/] by Social
Louis Saha
Is this another Twitter first? We’ve had signings, we’ve had new contracts and today we’ve seen a professional player announce his retirement after a series of tweets from the ex-Man United and Fulham striker Louis Saha. > Want to thks all managers,all staffs,all teammates,all
Arsenal
Missing the beautiful game? Sick of preseason? Don’t worry, the lads and lasses on Twitter have you covered. The football may have stopped, but community managers are still working hard to ensure that fans are as engaged as they possibly can be during the off-season. Here are five of
Newcastle United
So that’s that then. Joe Kinnear is Newcastle United’s new Director of Football and the word ‘crisis’ is yet again being chucked around to describe another episode of high farce that has unfolded on Tyneside. A fair assessment? I’d say so. Not only is it a crisis,
Premier League
[http://prattleblog.files.wordpress.com/2013/01/peerindex-logo.png] [http://prattleblog.files.wordpress.com/2013/01/klout-flag-square-2.png]TOTAL1 Arsenal8894912Liverpool8694903Manchester City8595904Chelsea849388.55Tottenham Hotspur8591886Aston Villa819085.57Everton809185.58Sunderland8189859Newcastle United799084.510Norwich City818884.511Swansea City818884.512West Ham United8089 84.513Fulham788983.514West Bromwich Albion768982.515Queens Park Rangers75898216 Stoke City668977.517Southampton61927
On Wednesday night, while most UK football fans were watching and tweeting about Chelsea’s last gasp victory over Benfica in the Europa League final, a small corner of the country was tweeting relentlessly about a house party in Ponteland. When Sammy Ameobi posted pictures on his Instagram account [http:
Matty Blair
We’ve seen social media used by clubs to push through transfer deals [http://www.dailymail.co.uk/sport/football/article-2256151/Lincoln-City-push-loan-Newports-Jake-Thomson-Twitter.html] before, but York City winger Matty Blair may have just taken it to the next level – he’s used his Facebook page to discuss his current contract
Hebburn Town FC
I wasn’t fortunate enough to attend this month’s Soccerex conference but from what I can gather, from the media reports and tweeting those who attended, it sounds like the game’s fling with social media is about to develop into a fully fledged love affair. Discussion about digicomms
Paolo Di Canio
It’s past midday, so I think we have to assume that the appointment of Paolo Di Canio as Sunderland’s new boss is not an elaborate April fool. The news has sparked some pretty fierce reactions among fans and interested observers which is entirely understandable considering the man’s
augmented reality
Technology is moving at a million miles a minute and as a result so is the impact that it has on the ability of organisations to engage stakeholders via mobile marketing tools. To many it hasn’t been long since they truly got their hands on and heads around social
![Everton FC's use of Facebook [infographic]](/content/images/size/w600/wordpress/Everton_FC.jpg)
Everton
[http://prattleblog.files.wordpress.com/2013/03/everton-case-study.jpg] (Click on the image to see a larger version)
Newcastle United
Earlier this week I published a post looking at the attitude of Newcastle United fans towards the club’s use of Twitter [http://prattleblog.wordpress.com/2013/03/04/newcastle-united-fans-have-their-say-on-clubs-twitter-use/] . The results didn’t make good reading. The main criticisms included that the near constant stream of spammy links to
Newcastle United
Newcastle United supporters – a passionate bunch Luddites may disagree, but it’s pretty apparent that digital communications is now the front line when it comes to fan engagement for football clubs. The Premier League is a world wide brand and online means messages can be disseminated around the globe in
Premier League
Since clubs are using the January transfer window to revise their squads I thought I’d take this opportunity to publish the latest edition of the Social Media Premier League table. So what can you expect in the latest set of results? Well, there’s been an near wholesale shift