Editor of The Online Rule and a freelance marketing consultant. Experienced digital marketer, football fan, and qualified teacher.
user experience
Football clubs have come a long way in recent years when it comes to digital presence. The world’s biggest teams have become brands in their own right, with fans across the world. And thanks to the powers of social media, smaller clubs are engaging with audiences better than ever,
With the new football season now well underway in the UK, teams across the country have turned their attentions to promoting the matchday experience. As the newest social networking feature for this season, Instagram Stories has seen a lot of activity. In June the platform boasted over 250 million active
law
For elite athletes, sponsorship is a big deal. Social media is now playing a bigger role than ever before in securing these lucrative deals and endorsements. Therefore strategically – and correctly – managing a social media presence is key to the modern-day footballer’s off-field success. As such, more footballers are turning
BT Sport
BT and Twitter have today announced a deal that will see BT Sport Score streamed free to UK-based users of the social network. The move is aimed towards offering potential subscribers a taste of BT Sport’s football output. Each week coverage will start at 2.30pm and be streamed
Real Madrid have furthered their position at the top of the social media leaderboards following the news that they’ve become the first club to pass 100m followers on Facebook, 50m on Instagram, and 25m on Twitter [http://www.realmadrid.com/en/news/2017/08/real-madrid-become-the-first-club-to-eclipse-100-million-followers-on-facebook-50-million-on-instagram-and-25-million-on-twitter] . If you include the
monetisation
Brazilian striker Neymar Jr’s world-record transfer to Paris Saint-Germain has helped Dugout break its own records for the number of views of its content. The site followed Neymar through his first 24 hours as a PSG player, including revealing his squad number, showing him meeting the club’s president,
results
Back in December I posted a blog about the launch of The Online Rule’s social media in football survey for 2017. Inspired by Buffer’s State of Social report, I wanted to see how the sports industry compared (an industry which didn’t have its own category in Buffer’
Manchester City
West Ham United have introduced a supporter services account on Twitter [http://www.whufc.com/news/articles/2017/january/10-january/hammers-launch-westhamhelp] to directly respond to fans’ enquiries. The new Twitter account, located at @WestHamHelp [https://twitter.com/westhamhelp], will provide a new point of contact for fans who want help
Chicago Fire
Last time round I took a look at how Premier League clubs were using Twitter to celebrate their teams’ goals [https://theonlinerule.com/in-depth/2606-goal-premier-league-twitter/]. It proved popular, and one or two people requested that the same thing be done with the MLS. I’ve waited a short while until
Emirates FA Cup
The Emirates FA Cup is one of the oldest cup competitions in the world. For fans of the top flight teams, the tournament starts at the beginning of January when they play their first games. For lower division teams, however, qualifying starts in August – sometimes before professional clubs have kicked
Arsenal
Footballers often comment that there is no greater feeling in the game than scoring a goal. And we all know that the more goals your team scores the more successful they tend to be in the long run. For a fan, watching your team score is just as rewarding. Clubs
Paralympic Games
With the Paralympic Games just around the corner, organisers have unveiled a unique way to follow the Torch’s relay as it travels to the opening ceremony. Twitter users around the world are being asked to help ‘light’ the flame by including the hashtag #ParalympicFlame in their tweets. The Rio